Early in March, the Global Cold Chain Alliance (GCCA, the industry association) held its annual event in Amsterdam. It was fascinating to see how the Americans would handle the activities in Europe. One of the conference’s highlights was the “Next Generation of Talent Panel”.
This new activity was launched in order to breathe new life into the association and look at ways of making our profession more attractive to new generations and gaining and retaining “young professionals”. First of all, Chris Menken (Project Manager, Leen Menken, NL), Kane Thomason (Site Operations Manager, XPO, UK) and Ben van Leeuwen (Global IT & Project Manager, Frigolanda, EU) introduced themselves and explained what their everyday work involves, what makes it interesting and how they got into the profession.
The attendees included 100 frozen logistics suppliers, competitors, researchers and journalists. The introduction was followed by a lively panel discussion, led by Corey Rosenbusch, President & CEO of the GCCA.
The audience was rather keen to participate and my closing statement that owners/directors should take their juniors to events like this more often was well received.
At the end of the day, we are all aiming to increase familiarity with the profession of (frozen) logistics service provider throughout the sector and make it more attractive. The Dutch industry association, Nekovri, has actually been working on a Young Professionals Programme for some months now. We will tell you more about this at a later date.